Tags archives: emotional hook

  • The Emotional Hook

  • Marketing is all about the emotional hook. Always. Every time... Ok, fine, there are many other details and small things that go into successful marketing. However, on its most basic level - good marketing makes you feel something.┬áMarketing is all about the hook. Why does someone choose Coke over Pepsi? Why do I own so many apple products? How have Michael Jordan and Kevin Bacon convinced m[...]