Category archives: Tools

  • Responsys

  • The Skinny: The Responsys email and campaign tool is a top ranked medium to large business platform. It allows for the integration of marketing lists for email, sms and social media into a single tool with advanced automation capabilities. The Good:┬áThe Responsys┬áprogram builder is second to none. It's ability to create dynamic if/then splits allows you to create and connect a complex net[...]