Author archives: Jake

  • 10 Crazy Ads from History

  • The 1950's through the 1970's were a strange time in advertising. Women were stuck in the kitchen, casual racism was abundant and crazy ads were everywhere. Below is a list of crazy vintage ads that will make you grateful for modern standards, or perhaps nostalgic for the 'good ole days'. While reading this list, imagine if you would, each crazy ad's impact on the public if it were to run unedited[...]
  • The 3 Most Important Marketing Questions

  • The details and complexities of marketing can be very difficult, especially as a business grows. However, any business small or large must answer three basic questions when beginning or reviewing their marketing efforts. These questions can save thousands of dollars and hundreds of hours of wasted effort. Anyone that cannot answer these three marketing questions about their business needs to figur[...]
  • The Idea vs The Execution

  • Good ideas never seem to be in short supply. Granted, bad ideas are every bit as prevalent - however, almost anyone can hit on a good idea of some sort in their professional lifetime. Great ideas are rare. Great ideas can change fortunes, alter futures and make history. The execution of ideas, whether it be in business or in life, is also key to success. Having a reputation of excellent execution [...]
  • The Emotional Hook

  • Marketing is all about the emotional hook. Always. Every time... Ok, fine, there are many other details and small things that go into successful marketing. However, on its most basic level - good marketing makes you feel something. Marketing is all about the hook. Why does someone choose Coke over Pepsi? Why do I own so many apple products? How have Michael Jordan and Kevin Bacon convinced m[...]
  • Avoiding the Comfort Zone

  • We as human beings generally like routine. Routine is comfortable, it's easy, it has expectations that are always met. When changes come along; when we have to take a new route to work because of construction, when we forget our wallet and have to skip lunch, when we run out of gas because we got so distracted by the construction reroute on the way to work in the morning, we forgot to stop and ref[...]
  • Adwin: Allstate's The Worlds Worst Cleaning Lady

  • The Ad Allstate continues it's "Protected from Mayhem" ad campaign with "The Worlds Worst Cleaning Lady". This is another is a long series of ads starring Mayhem demonstrating scenarios where insurance would help protect the viewer from dealing with the damage. 30 Rock's "Hey Dummy" beeper guy stars and seems to really get into his role as the worst-case scenario. The Win The best ads are mem[...]
  • Responsys

  • The Skinny: The Responsys email and campaign tool is a top ranked medium to large business platform. It allows for the integration of marketing lists for email, sms and social media into a single tool with advanced automation capabilities. The Good: The Responsys program builder is second to none. It's ability to create dynamic if/then splits allows you to create and connect a complex net[...]