- 11 months ago
- Recently, I rewatched a documentary by Gary Hustwit titled "Objectified" on Netflix. This was the first time I had watched the film since my days in design school. After watching the film, I was struck with how powerful the interview with Dieter Rams (German Industrial Designer for Braun) was. He mentioned ten principles that make good design, pinpointing that design is not just looking good, b[...]
The Skinny: The Responsys email and campaign tool is a top ranked medium to large business platform. It allows for the integration of marketing lists for email, sms and social media into a single tool with advanced automation capabilities.
The Good: The Responsys program builder is second to none. It’s ability to create dynamic if/then splits allows you to create and connect a complex network of automatic, personalized marketing communications. Additionally, the Responsys user interface will feel very comfortable to both email creators and data-heads – including an integrated SQL query page.
The Bad: Responsys is a marketing communication tool, and proud of it. If you’re looking for something to manage and centralize profiles or act as a CRM-lite, you’re better off going with Adobe Campaign (Neolane) or Bronto Mail.
The Score: 4.5/5